Coast-Cache, Cornwall

Design: Branding & UX application Design

Brief:
How can we encourage parents to take their children to the coast path in Cornwall?
Audience target: Family with children (aged 5-12 years old)

Solution
To try and encourage people to make the move from driving to major attractions to walking from their campsites, when possible, to the coastpath. To get more families to walk the coastpath on their holiday and to create a fun and memorable day. By bringing this technology to families to enable them to create family fun, by using the application on a smart phone to create a path planner. As well as generating ideas for fun activities for children so they won’t get bored. To create a stronger partnership between the campsites around Cornwall and the National Trust, which will encourage more people to walk on the stretch of coastpath that is close to campsite they are staying in.

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